The things i do.
I create identities for businesses, TV shows, films and people.
I create concepts for campaigns, packaging, point of sale, websites and any other marketing material you can think of.
I manage, direct and nurture a multi-disciplined creative team. Getting the best out of them, even on their bad days!
I create decks that win sales or help people understand a proposition.
I write and govern guidelines and create playbooks to set creative direction and drive brand consistency.
I work across every industry, sector, category going and every market.
I work hard. Not exclusively on all the stuff above, there’s loads more!
Lets have a chat!
MY EXPERIENCE
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CREATIVE LEAD FOR SHOPPER WITHIN THE INTERNATIONAL, IN-HOUSE AGENCY, THE BARN, AT ARLA FOODS.
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HERE I WAS TASKED WITH BUILDING AN IN-HOUSE MULTI DISCIPLINED CREATIVE STUDIO FROM SCRATCH. I AM RESPONSIBLE FOR THE CREATIVE OUTPUT AND MANAGEMENT OF THE TEAM AS WELL AS SETTING THE CREATIVE DIRECTION FOR THE BRAND, WRITING THE GLOBAL BRAND GUIDELINES AND GOVERNING THEM ACROSS ALL BRAND TOUCH POINTS AND ALL GLOBAL MARKETS.
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WORKING ON A RANGE OF LARGE FMCG CLIENTS INCLUDING KELLOGG’S, UNILEVER, BUDWEISER, MONDELEZ AND MANY MORE HOUSEHOLD NAMES. IT WAS THIS ROLE THAT GAVE ME MY FIRST TASTE OF CREATIVE LEADERSHIP AND A REAL THIRST FOR QUALITY AND DETAIL AS DEMANDED BY SUCH PRESTIGIOUS CLIENTS.
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STARTING WITH A COMPANY ON DAY ONE OF IT’S INCEPTION REALLY TEACHES YOU ALOT, ITS AN ‘ALL IN IT TOGETHER’ MENTALITY THAT ALWAYS STAYS WITH YOU ONCE YOU HAVE WORKED THROUGH IT. HARD WORK AND THE ABILITY TO MAKE THINGS HAPPEN IS TRULY WHAT I WILL TAKE FROM THIS ROLE, ALMOST A MUCH AS THE FANTASTIC PROJECTS AND GREAT CLIENTS I HAD THE PLEASURE OF WORKING WITH.
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STARTING OUT IN LEEDS, UK WORKING ON P&G PACKAGING IT WASN’T LONG BEFORE I WAS ASKED TO GO AND HELP SET UP AN ON SITE STUDIO AT P&G’S EUROPEAN HEADQUARTERS IN GENEVA. THIS WAS A DREAM COME TRUE FOR ME AT THIS TIME. WORKING ON PRESTIGE FRAGRANCE BRANDS SUCH AS LACOSTE, ROCHAS, HUGO BOSS AND DOLCE & GABANNA IT WAS A CHALLENGE I ABSOLUTELY EMBRACED.
FOLLOWING MY 14 MONTHS OUT IN GENEVA I RETURNED TO LEEDS READY TO GET TO WORK ON A NEW ACCOUNT, KELLOGG’S. AGAIN THIS WAS GREAT TO BE PART OF AT THE BEGINNING, ALL LEARNING TOGETHER AND PRODUCING SOME FANTASTIC WORK FOR A HUGE RANGE OF BRANDS.